eMerit is a service that helps doctors and institutions gain control over their online presence. It does this by monitoring online reviews and enabling doctors to respond to any negative comments in a way that is HIPAA compliant. eMerit also gathers point-of-service reviews from patients and uploads them to the dominate online review sites. With an increase in reviews, a more accurate picture of the medical practice emerges. This whiteboard animation outlines the basics of the eMerit service and how it can benefit various medical practices.