Pendulum Swing Media grew out of a need to explain scientific research to a larger audience and was inspired by the whiteboard animation style made for the RSA organization (innovated by Cognitive Media in the United Kingdom). The first video we ever made was about the research subject of a good friend, Shawn Douglas, an assistant professor at the University of California San Francisco.
Since that time we have made several other whiteboard animation videos. With each experience our process became more refined, leading to higher quality videos and new techniques. What began as an inspired project for a friend has turned into a full-time company that specializes in communicating ideas through drawing and animation.
Our company is based on the idea of shifting paradigms, new ideas, and innovation – hence, the Pendulum Swing name.